Reporter Gord Delaney of Nova Scotia’s The Chronicle Herald spent time with Brian Reid, CEO of Britech Information Systems Ltd., to take a look at the technology behind the tracking and mapping of unicycle teams in Ride The Lobster, for 5-days and 800km along the length of Nova Scotia.
“The first [GPS and mapping] trial was an Ironman competition at 14 Wing Greenwood”, reports Delaney, and “since then, the product has evolved to the point where Apple Courier uses it to track its drivers and their orders in Halifax”. Britech wants to know where on planet earth you are, to the nearest metre, at any point in time, in real-time.
Britech is a major supporter of Ride The Lobster, donating resources, technology, time and effort, and sees this sports event as a way to continue its product development and commercialization in health and geomatics.
[...] media will be used to promote and provide updates & reports each day of the race. Britech Information Systems will be providing the technology to provide live results using GPS technology and google maps. This [...]